Personal Brand Scope · Prepared for
Heather
Awtrey
Dallas Fort Worth · Texas
You already built a community of 1,700 Texas agents by teaching them what was coming before it happened. What has been missing is a strategy and a system so you show up every day, not just when there is time. This takes one thing off your plate, so more agents see Heather every day and know who to call. You bring the stories and a few minutes at a time. Buck and the Qinary team bring the strategy, the system, the coaching and the publishing.
Strategy Included
Facebook and Instagram, your brand strategy, day to day coaching with Buck and publishing. A three month minimum, then month to month.
Five pieces, itemized.
Once you know exactly what to talk about every day, you hit record, tell the story, and hit send. We handle everything after that, including clips from your podcast.
Your Brand Strategy
Your brand, your persona and your target, worked through with Buck in a one hour strategy session.
- Your brand: why you exist and what makes you uniquely different
- Your persona: how you sound and show up, so every post reads like you
- Your avatar: the Texas agents and lenders you want to reach, and what makes them pick up the phone
- Your pillars, prompts and cadence: education, your stories and your life, and how often to talk about each
- Version one of your strategy delivered after the session, then tweaked with you until it fits
Slack and Your App
Buck in your pocket, and an app that tells you what to say.
- Your private Slack channel with Buck and the team, set up as soon as you sign
- Your own app on your phone, loaded with your strategy after Tuesday
- Prompts in the app telling you what to talk about, with a camera right there
- Shoot, hit send, and you are done for the day
Day to Day Coaching
Buck in your corner while the habit forms.
- Coaching from Buck in Slack on how you create content, so it stays authentically you
- An Instagram live every month, scheduled for you and cut into clips
- The first two weeks are about getting it out and building muscle memory
- An audit of your current accounts, then analytics each month on which content performs best
- Accountability: go quiet for a week and you will hear from us
Publishing on Facebook and Instagram
You film it. Our team finishes it and posts it.
- Facebook and Instagram, built on your own name
- Editing, animation, graphics and design on what you send: cuts, sound, captions and on-screen text
- Captions and hooks written in your voice, posting times and scheduling handled for you
- A calendar you can see, so you can hold or pull anything before it goes out
- Short form content every day once you are rolling, edited by real people, not AI
- Clips cut from your podcast, Table Talk with Heather, to promote each episode
Your First Two Weeks
From strategy to content in a week.
- Tuesday, November 3: your strategy session with Buck
- Thursday, November 5: your strategy, version one, delivered
- Friday, November 6: content starts going out
- Day 30: we review your numbers and adjust the strategy
Strategy first, then momentum.
Strategy first, then consistency.
Kickoff
Your strategy session
One hour with Buck and the team on your brand, your persona, your avatar and your pillars. Your socials are connected and we audit what is there.
Version one
Your strategy, written down
You read it, tell us what fits and what does not, and we tweak it. Then your app is delivered and Buck shows you how to use it.
Rolling
Content moving
You send video, we edit, caption and post it, and Buck coaches you along the way. First the people closest to you notice, then the wider market.
Reassess
Ready for the next step?
After the first three months it runs month to month. Around six months we look at the next step together, like long form or a podcast.
You be you. We do the rest.
About an hour a week from you, in small pieces.
Your side
The stories- Your strategy session with Buck
- About an hour a week, a few minutes at a time
- Video from the app on your phone when a prompt lands
- Long form from your podcast or events, sent to us to clip
No editing, no captions, no scheduling.
Our side
The system- Your strategy, prompts, pillars and app
- Day to day coaching from Buck
- Every edit, caption and schedule
- Publishing on Facebook and Instagram
- Clips from your podcast and monthly lives
- A monthly read of what is working
Your accounts, your content and your brand stay in your name the whole way through.
Every line, itemized.
One monthly fee, strategy included. All figures are in US dollars.
Every month
Everything belowNot included in this scope: podcast production, long form and YouTube, blogging, AI search optimization, websites, email and newsletters, and paid advertising. When you are ready for any of those, we will scope it and send you the number.
Just make the commitment, and we do it together, one step at a time.
Start here
Strategy included, three month minimum
First payment today, then the same date each month. Month to month after the first three. Card or bank account.